Case Study — 01
Transforming an Elastic
Manufacturer for
International Growth
Shunyang is a Taiwanese elastic components manufacturer with over 20 years of production expertise. Despite strong product quality, their website failed to communicate credibility to international buyers — and was holding back their export growth.
Details
Industry
Manufacturing
Business type
B2B
Services
Problem Statement
International buyers
judge credibility
in seconds.
Your website decides whether they stay or leave. For Shunyang, three structural problems were causing buyers to bounce before ever reaching the product pages.
First Impression Failure
Unclear, technical messaging with no strong value proposition. International buyers landing on the homepage couldn't understand what Shunyang made, who it was for, or why they should stay.
Credibility Gap
Limited proof and weak communication of expertise. Certifications, production capacity, and years of experience were either buried or absent — the exact signals international buyers look for before making contact.
Clarity & Structure Breakdown
Fragmented and hard-to-scan content that creates confusion. Products were organised by internal logic rather than buyer intent, making it impossible for visitors to find what they needed quickly.
Research
Key Insights
Technical messaging hides the core value. Buyers don't want to decode — they want to understand immediately what Shunyang makes and why it's the right choice.
No clear direction or immediate understanding. The homepage failed to anchor the visitor — no headline, no value proposition, no reason to scroll.
Content feels fragmented and hard to scan. Without a logical hierarchy, buyers couldn't move efficiently from interest to inquiry.
Lack of proof reduces confidence. Certifications, client references, and production data were absent — the exact elements that validate a supplier before first contact.
Personas
Evaluates suppliers based on credibility, product clarity, and production capability before making contact.
International Buyer
Sourcing Manager
Looking for a reliable elastic manufacturer to partner with.
Goals
- · Find a trustworthy manufacturer
- · Understand the product range quickly
- · Evaluate production capabilities
- · Request a quote with confidence
Pains
- · Confusing site structure wastes time
- · Weak credibility signals raise doubts
- · Missing or unclear product information
Information Architecture
Information
Architecture
We restructured the website to create a clear and logical navigation system aligned with how international buyers explore suppliers.
Wireframing
Defining the overall structure
We wireframed the key pages before design to validate the content hierarchy, navigation logic, and buyer flow with the client.
Image coming soon
Design System
Styles
A minimal and professional visual direction to match international standards.
Inter
Primary font
AaBbCcDdEeFfGgH
Inter
Secondary font
AaBbCcDdEeFfGgH
Typography
Focus on clarity over decoration. The typographic system was built to communicate precision and professionalism — matching the expectations of international B2B buyers evaluating a supplier.
Results
What changed
+340%
Organic traffic — 8 months
×4
Inbound inquiries
12
Markets reached